Cakebox WASP – WiFi Accessibility Solution Platform

Deployment Model
SaaS
On-Premise

Primary Cisco Technology
Cloud & Data Center – Hybrid Cloud & Automation Cloud Center & Applications

Cisco Product(s) and Version(s)
CMX Version: 10.2.3-34; WLC Version: 8.3.102.0; Meraki MR Version: 25.11 MX Version: 13.33; Spark Release: WBS31 WBS32; ISE Version: 2.2; Prime Infrastructure Version: 3.1

Solution Summary
Our Cakebox WiFi Accessibility Solution Platform or Cakebox WASP is a Plug ‘n’ Play WiFi service for your visitors and may be located onsite or in the cloud; user login data may be stored on-board the WASP or connect to your existing CRM system, proprietary or other popular user database systems. Login and registration options are available on demand amongst various social media applications and single sign-on service vendors. Flexible login and registration options allow global enterprises the ability to deploy regional solutions without managing additional development teams. Prior to installation, our team works to identify all aspects of the deployment environment from network configurations to customized graphic designs ensuring an expedited deployment in the production environment and a swift recovery in the event of disruptions to the data center.

Solution Description
Our solution provides a fully customizable interface for onboarding new WiFi users allowing clients to specify login methods and customizable registration fields allowing Cisco customers to leverage existing technology to create custom applications that reflect their organizational objectives. We have designed our solution to introduce new features and functionality that is not currently available within the Cisco release versions of CMX or Meraki. Cakebox has adopted the Agile Development Method to track new features and rapidly deploy fully tested release versions. The aim of our solution is to remove client objections based on potential limitations with current Cisco release versions.

Solution Features
Onboard Analytics
Customizable Appearance
Onboard Database Authorization Services & Subscriber Policies
Quality of Service (QoS)

In-built Connectors for External Data Access

  • Customer Relationship Management (CRM) Systems
  • User Database Systems, LDAP/Proprietary
  • Loyalty Programs
  • Payment gateways
  • Order Customized Connectors

Social/Instant Media Registration Options:

  • Facebook
  • Line
  • Viber
  • WeChat
  • Spark
  • Google

Office Facilities
Asia-Pacific
European Markets

Support Model
Direct through third-party or partner
Direct to customer


Cakebox CMX Data Feeder

Deployment Model
SaaS
On-Premise

Primary Cisco Technology
Networking – Enterprise Network Automation and Analytics

Cisco Product(s) and Version(s)
CMX Engage, CMX Version: 10.4, CMX Version: 10.2.3-34; WLC Version: 8.3.102.0, WLC 8.5, Cisco Spark WBS31, WBS32; Cisco ISE 2.2, Cisco IEC 4650; Meraki MR Version: 25.11 MX Version: 13.33; ISE Version: 2.2; Prime Infrastructure Version: 3.1

Solution Summary
Our Last mile Gateway & Integrator for CMX-Engage collects and feeds valuable data from customers on premise data sources which may be otherwise inaccessible. This reduces the development effort by Cisco and Cisco’s partners, reduces time to integrate to connect myriad un-connected data sources while enhancing the data available on the CMX Engage platform. Our sanitized API output also removes the need for continuous adjustments to the outbound feed to CMX whenever the client replaces a peripheral system.

Cakebox works locally with the customer or Cisco partner to identify and integrate with customers’ data sources and feeds the data collected through the CMX API to CMX Engage. The Cakebox Gateway comes with pre-built interfaces to many of the commonly used data sources used by customers across numerous verticals, such as, retail, healthcare, banking, education and many others.

Solution Description
Our on-premise Gateway takes input from a broad range of customers’ business systems and devices. Because we are on-premise we are able to interface with databases and systems that generally won’t allow connectivity to cloud systems like CMX Engage (I. E. Sensitive client data in banks or hospitals).

The data is merged (I. E. data from disparate POS systems) and combined into a sanitized output that can be utilized to inform campaigns in CMX. Since our output is sanitized, if the customer changes a POS system down the line, our library of plug’n’play Connectors will facilitate a quick transition without having to re-integrate with CMX or other Cisco systems.

The gateway administration panel has a wide range of data flow configuration presets that translate directly into business solutions. For instance, by activating CMX, ISE and Spark connectors, an institution can receive and respond to Wi-Fi authentication requests within the Spark chat-room on their phone.

Or by activating CMX Engage, POS, and Cisco vision we can alternate signage content based on which campaign provides the most sales as well as provide reporting on how many people probably viewed the advertisements.

Cakebox is able to rapidly integrate, test and deploy new engagement channels ensuring customers’ are able to adapt to messaging and content based engagement channels as they gain popularity.

Our Cakebox Gateway allows for the inclusion and integration to CMX Engage of popular and often decentralized systems (I. E. a franchise owner may want to aggregate data from hundreds of different Facebook pages to inform a single campaign).

The entire platform is plug’n’play and is suitable for existing Cisco partners to sell as a value added product for advanced CMX Engage deployments. We cover a wide range of integration points and data flows, with a focus on generating the most value from the combination of Cisco systems and alternate data sources.

Solution Features
Our APIs are designed specifically to enhance CMX Engage Benefits both pre & post customer adoption to expedite CMX Engage Adoption through the following workflows:

  • Smart Office Solution for Improved Work Flows
  • Smart Campus Solution for Improved Customer Work Flows
  • Smart City Solution for Improved Integration and Community Work Flows
  • Smart Modules for Improved Mobile Applications Work Flows

Cakebox Provides Out-of-the-Box Connectors for Numerours Data Sources

  • Cisco ISE
  • Point-of-Sale systems (i.e. Shopify)
  • Cisco Spark
  • Cisco Meraki
  • Social Media Applications
  • Cisco CMX
  • Customer Relationship Management Systems
  • Loyalty Program Management Systems
  • Policy Management Systems
  • Content Management Systems
  • (Custom) Proprietary Data Management Systems

Cloud Management of all Gateways.

Our features APIs include:

  • Business Intelligence API
  • Digital Signage API
  • Human Resource Management API
  • Mobile Application API
  • Customer Service API
  • Security Management API
  • Instant Messaging API
  • ISE API

Cakebox Meraki MāZ

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Deployment Model
SaaS
On-Premise

Primary Cisco Technology
Cloud Managed IT (Meraki) – Proximity Marketing

Cisco Product(s) and Version(s)
Meraki MR Version: 25.11 MX Version: 13.33; Spark Release: WBS31 WBS32; ISE Version: 2.2; Prime Infrastructure Version: 3.1

Solution Summary
Our Cakebox Mapping, Attribution and Zone Engagement solution or Cakebox Meraki MāZ (pronounced maze) solution provides an enhanced customer engagement and management experience significantly augmenting Cisco Meraki deployments. Enhancing the existing Meraki ability to upload floorplans; Cakebox Meraki MāZ implements a user process to conduct a geo-transformation of the floorplan improving the look and feel for operational clients. Specifically, MāZ facilitates zone creation on floor plans (uploaded either directly to Meraki or to the Cakebox Middleware). By dividing floor plans into zones, several key enhancements are realized. As these zones contain other configured data sources (e.g. POS, signage, IoT devices) which are then correlated in various ways with the visitor location data collected from Meraki. For instance, signage campaigns may be A/B tested across zones according to location or POS data. Leveraging our Cakebox Middleware clients may continue the set-up process by continually adding predefined devices with integrated data sources to the floorplan using a simple “drag and drop” method or dynamically position devices with in-built GPS capability.

Additionally, the zones act as boundary triggers for engagements and notifications defined in the Cakebox Middleware. For instance, an advertisement or survey may be sent every time a visitor enters or exits a particular zone. Or, staff may be notified when a VIP enters a zone. Of course, these engagements are also tracked and correlated.

MāZ offers considerable benefits in marketing and business intelligence not possible with “Meraki out of the box”

Solution Description
The Cakebox Meraki MāZ solution is a comprehensive deployment solution consisting of our Cakebox WASP and Cakebox Middleware core products.

The power of the solution originates with the implementation of our captive portal, the Cakebox WASP which is a Plug ‘n’ Play Wi-Fi service for campus visitors and may be located onsite or in the cloud; user login data may be stored on-board the WASP or connect to existing CRM systems, proprietary or other popular user database systems. Login and registration options are available on demand amongst various social media applications and single sign-on service vendors. Flexible login and registration options allow global enterprises the ability to deploy regional solutions without mobilizing additional development teams.

User data from the Cakebox WASP is integrated with our Cakebox Middleware- a single point of data source integration, analytics and business intelligence for the enterprise. Following the configuration of client selected data sources such as CRM or POS systems, clients are ready to begin the set-up process for the Cakebox Meraki MĀZ. In the set-up screens, users upload a floorplan and enter reference GPS coordinates from the campus in order to transform the floorplan view into a more manageable work space. Next, users are able to create a realistic working space by adding pre-defined devices, complete with data source configurations or as landmark references through either manual or dynamic positioning using in-built GPS devices.

As a final step, users are able to define zones using an intuitive suite of drawing tools. Once users are satisfied with the layout preview, they can navigate to the “Heatmap” page to view visitor and device data in near real-time. Once users are ready, they can navigate to the in-built “Engagements” module to create zone based promotional campaigns.

Final note, administrators have the option to display avatars of known users such as customer facing service staff or campus members who have opted in to sharing their personal data.

Solution Features
Visualize User Location Data
Define & Draw Zones
Add Intelligent Devices to Zones
Integrate Data Sources with Zone Devices
Define Zone Based Triggers
Send Zone Based Engagements
Calculate Zone Density
Visualize Zone Density

Additional Features with Cakebox WASP Integration
Onboard Analytics
Customizable Appearance
Onboard Database Authorization Services & Subscriber Policies
Quality of Service (QoS)
In-built Connectors for External Data Access
Customer Relationship Management (CRM) Systems
User Database Systems, LDAP/Proprietary
Loyalty Programs
Payment gateways
Order Customized Connectors

Social/Instant Media Registration Options:

  • Facebook
  • Line
  • Viber
  • WeChat
  • Spark