The Cakebox product range combines with other business systems to provide a 360 degree customer profiling, engagement and business analytics tool for your retail business. We use a variety of sensors, like Wi-Fi, Bluetooth, Video Analytics and POS integration to both drive, and measure effective marketing campaigns for malls as well as small retail outlets.
Utilize the power of modern Wi-Fi to track mobile devices that roam through your venue. Capture demographic data of people that actually use the Wi-Fi through the use of so called ‘Captive Portals’. But even passive data capture is possible as long as the customer’s Wi-Fi radio is switched on (even if they have not connected).Build a powerful user database for ongoing and future marketing campaigns using our flexible engagement channels. Track the effectiveness of your advertising campaigns with POS integration and A/B Engagement Testing.
- Highlights compatible or similar products based on what customers are browsing by brands or devices.
- Browse and complete the sales in store before directly shipping to customers.
- Allows customers to juxtapose products side by side and get customers’ loyalty.
- Inventory availability, pricing, and details are updated in ‘real time.’
- To compare sales data, interactive touch and session metrics are merged within our centralized data warehouse.